HOOK is an e-bike conversion tech that transforms any bicycle into an electric one in seconds, without tools or technical expertise. Using a friction drive mechanism, it propels the bike via a motorized roller that contacts the tire, offering a speed of 25 km/h and a range of 30 km. Ideal for commuters traveling over 10 km, it easily clips on and off, making it perfect for cycling to work, school, deliveries, or fitness. This modular solution is simpler than chain-driven or hub motor systems.